Aquilana AI Brand Campaign: Real Lives, Told Digitally
With a new branding campaign, Aquilana is positioning itself as a partner for every stage of life—based on real customer stories and supported by the strategic use of artificial intelligence. The campaign was developed by the Baden-based agency visàvis.
Aquilana's AI-Powered Brand Campaign: Life Stories at the Heart of the Brand
With a new branding campaign, Aquilana is positioning itself as a partner for every stage of life. Developed by the Baden-based agency visàvis, the campaign combines real customer stories with the strategic use of artificial intelligence—making the Aquilana AI branding campaign a remarkable example of authentic insurance marketing.
The campaign’s central promise is: «Aquilana is with you throughout your entire life.» Following a public call for submissions, customers shared their personal stories and agreed to appear on camera as protagonists. Working together with them, the team created ad concepts that bring different stages of life to life. The participants themselves were reportedly amazed at how authentically and closely the individual life stages mirrored their actual selves.
AI as a Tool for Credible Representation
Since Aquilana, by its very nature, does not actually accompany every moment of a person’s life, individual stages were visualized using historical photographs and personal memories, in collaboration with those involved and with the help of AI technology. This made it possible to depict life journeys in a realistic and flexible manner.
«For us, the focus has always been on people and their stories. AI was a tool for us to retell these stories in a respectful and credible way,» says Simon Schleuniger, Creative Director at visàvis.
This approach combines technological possibilities with a distinctly human perspective: The focus is not on the spectacular, but on clarity and a connection to real-life stories.
Focus on moving images – Screening in the home canton of Aargau
The image campaign focuses on moving images and is supplemented by static elements. It has been running since March 2026, particularly in its home canton of Aargau, and is continuously being expanded with new themes.
With this campaign, Aquilana underscores its positioning as a modern health insurance provider that supports people across generations.
Contact person at Aquilana Insurance: Ertan Karahan (Head of Marketing/Sales and Deputy Managing Director). Person in charge at visàvis: Stéphanie Barben (Strategy and Copy), Simon Schleuniger (Creative Director), Romana Gassmann (Art Direction), Andreas Dürler (Art Direction, AI Creation), Lara Habermacher (Content Creation).
