Andy Was Right: "Zmitzt im Läbe" with the ZHAW
To raise awareness of the Master's program in Social Work, ZHAW and Andy Was Right are launching a creative social media campaign.
With a view to the start of the 2024 fall semester, the content of the social work course at the Zurich University of Applied Sciences ZHAW was expanded. Andy Was Right's comprehensive communication strategy included the revision of the communication concept as well as the conception, implementation, distribution and measurement of a social media campaign. Particular attention was paid to the long-term reusability of the campaign content.
The aim of the campaign was to raise awareness of the Master's program. The creative social media campaign, which ran from early December 2024 to mid-January 2025 on Facebook, Instagram, LinkedIn, TikTok and YouTube, was designed to encourage interested parties to register for information events and ultimately enrol on the Master's degree program.
The campaign, which ran under the slogan "Zmitzt im Läbe", focused on the transformative potential of social work and showed how graduates of the degree program can play an active role in shaping society. Particular attention was paid to the flexibility of the degree program and the compatibility of studies and family. In addition, the innovative focus on complex case work was emphasized, which makes this Master's unique in Switzerland.
According to the agency, the campaign achieved positive results on all platforms: Awareness was significantly increased and traffic to the Master's program website was boosted.
