Ammarkt: "Everything for a healthy woman's life".
Under the slogan «Everything for a Healthy Woman’s Life,» the Ammarkt agency is coordinating Hänseler’s marketing of all women’s health products, including initiatives for specialty retailers and end consumers.
Well-being can be put to the test at every stage of the life cycle. That's why Hänseler wants to contribute to the most carefree womanhood possible with natural preparations in all phases of life. Because this is a very individual - and personal - sensibility, Hänseler channels the effort into health.
Key visuals with three generations
To this end, the Ammarkt agency developed the claim "Everything for a healthy woman's life" as well as key visuals featuring three women from three different generations. On the one hand, these represent "carefree womanhood," and on the other hand, the individual products are embedded in a holistic appearance. In line with the claim, the pharmaceutical company also offers comprehensive information about the "typical" women's complaints as well as tips on their prevention, detection and treatment: various implementations such as information brochures or "cheat sheets" draw attention to the product range.
At the same time, they provide valuable know-how on the subject of women's health - bluntly and transparently - to both sales staff in the specialist trade and end customers.
