Alzheimer's shopping list on Migrossack: winking against forgetting
The Alzheimer's Association of the Canton of Zurich draws attention—with a touch of humor—to the daily challenges faced by people with Alzheimer's and dementia. The campaign was created by the Zurich-based communications agency Art.I.Schock.
For the first time, an independent social organization is allowed to design a Migros paper bag. Migros Culture Percentage is making this possible for the Alzheimer's Association of the Canton of Zurich to mark its 25th anniversary. The organization uses this for a shopping list of a somewhat different kind, with "orange things from the earth" and "mouth brooms" on the list.
At the same time, Zürcher Kantonalbank is also offering the Alzheimer's Association of the Canton of Zurich the opportunity to make its concerns and objectives known to a wider public: A cinema slide will also be used to raise awareness of forgetfulness, one of the biggest consequences of Alzheimer's and dementia, in a humorous way.
The bags have been available in all Migros Zurich branches (city and region of Zurich, Lake Zurich, Canton Glarus) since Monday; the cinema slide will be shown for two weeks from March 14 in all art house cinemas in the city of Zurich.
Responsible at the Alzheimer's Association of the Canton of Zurich: Christina Krebs, Managing Director. Responsible at Migros Culture Percentage: Markus Dubs, Project Manager; responsible at Zürcher Kantonalbank: Markus Sulzer, Project Manager Sponsoring. Responsible at Art.I.Schock: David Egg (consulting, text), Petra Hilber (graphics).
