allmo by Helsana and iunf: Health for Every Stage of Life
allmo by Helsana, Helsana’s new health platform, is teaming up with the iundf Group to take on the challenge of establishing a lasting presence in the Swiss healthcare market through a comprehensive communications strategy.
allmo by Helsana: A Platform for Every Stage of Life
allmo by Helsana is Helsana’s new health platform, built on the vision of supporting Swiss people at every stage of their lives when they are looking for thoughtful answers and personalized solutions. The focus is on the areas of planning a family, pregnancy, mental health, longevity and vitality, and independent living in old age—five thematic areas, each addressing its own target groups with specific questions and concerns. From expectant parents to working professionals who want to take care of their mental health, to people who wish to age healthily and continue living at home even in their later years.
iundf Group Selected as the Lead Partner in the Pitch
The iundf Group was selected through a pitch process to develop and implement the communications strategy. With its agencies Inhalt und Form, iundf Media, iundf Marketing Technology, and iundf Dewave, the group covers the entire range of services: from communication strategy and visual design to media strategy and planning, search engine optimization, and marketing automation, all the way to the operational management of all channels.
The agency Inhalt und Form developed the guiding principle, «There’s always a healthy answer.» This guiding principle is designed to be optimally applicable and scalable to each of the thematic areas—some of which differ significantly—and their respective target audiences. To complement this, a modern, fresh design has been created for the platform’s topic and product pages as well as its promotional materials, intended to appeal equally to all target audiences.
A step-by-step approach rather than a blanket approach
To ensure that performance does not come at the expense of the brand, iundf Media is working on behalf of allmo by Helsana to continuously build the brand. To this end, the thematic areas were launched sequentially. According to the company, e-commerce-optimized campaigns with a clear focus on conversion were developed in parallel with the content strategy. Targeted search engine optimization by iundf Dewave is designed to bring the platform—along with its services and products—to the forefront of health-related search queries. iundf Marketing Technology ensures that users are guided through the entire customer journey with relevant content via marketing automation flows, tailored to their life stage and interests.
Through close collaboration between allmo and all four agencies of the iundf Group, the foundation was laid for seamless communication and sustainable brand development—a foundation for a brand that offers a unique yet consistent answer for every target audience: There is always a healthy answer.
Person in charge at HSAG: Andreas Gehrig (CEO of Helsana Services), Anna-Lena Schonert (Head of Business Management & Lead for Independent Living), Alexandra Staub (Business Unit Development & Innovation), Antje Steinhauser (Product Manager for Fertility & Pregnancy), Christoph Tyssen (Lead for Health Savings), Elisa Elmiger (Product Owner), Fabian Gähwiler (Lead, Longevity), Haris Beka (Marketing), Julius Jost (Lead, Fertility & Pregnancy), Lara Scheidegger (Product Manager, Longevity & SicherDaheim), Loïc Probst (Product Owner), Martina Lorenz (Business Unit Development & Innovation), Nele Eckstein (Customer Experience), Sandro Böhler (Lead, Mental Health), Yannick Dienst-Schneider (Head of Marketing).
Person in charge at the iundf Group – Content and Design Advertising Agency: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Stefan Näf (Chief Strategy Officer), Jil Mendes (Art Director), Yannick Lippuner (Senior Copywriter), Dario Brazerol (Copywriter), David Hugentobler (Creative Director), Severin Spitzli (Media Publisher), Stefanie Hager (Group Account Director/Strategist), Thomas Jost (Senior Project Manager), Berivan Günüc (Project Manager). iundf Media: Andreas Bartneck (Head of iundf Media), Wolf Mocikat-Wein (Senior Media & Programmatic Consultant), Olena Vorobchenko (Senior Performance Marketing Manager). iundf Marketing Technology: Nina Limacher (Principal Consultant), Marija Radevic (Consultant), Simon Schaeffeler (Consultant). iundf Dewave: Remo Girard (CEO & Partner), Sarah Rein (GEO/SEO Manager).
