Agency at the airport and Wir Bank cooperative step on the gas
The Altenrhein-based airport agency sent a direct mailing to around 40,000 households on behalf of Wir Bank Genossenschaft to promote a new fuel offer.
Customers of WIR Bank Genossenschaft will in future be able to fill up at "Ruedi Rüssel" and "Miniprix" gas stations at even lower prices with a WIR share of 20 centimes per liter of gasoline. To communicate this new opportunity, the agency at the airport sent out a gasoline-scented mailing to 40,000 recipients, inviting them to apply for a Moveri fuel card so that they can now fill up for less at over 330 gas stations throughout Switzerland.
Responsible at We Bank Cooperative: Reto Brotschi (Head of Marketing); Jonas Kiefer (Head of Marketing); Peter Bellakovics (Campaign Manager). Responsible at agency at the airport: René Eugster (overall responsibility); Dominique Rutishauser (creative direction); Ketil Eggum (art direction); Miriam Egli (consulting/text).
