Agency at the airport provides with Swisscom for a doubly beautiful Bescherung
Swisscom is giving its B2B customers a double Christmas treat this year. To creatively communicate the actual Christmas offer—more value for the same price—to its SME customers, the agency at the airport didn’t just create any old direct mail piece; instead, it developed a gift-wrapped mailing that customers could reuse right away.
In the mailing, Swisscom invites you to unwrap your personal Christmas present together by calling the SME Christmas angels to find out which individual package the telecommunications provider has put under the tree for you.
Responsible at Swisscom (Switzerland): Jigmi Losinger (Interaction Marketing Manager), Alexander Möckli (Head of Campaigning), Björn Wiese (Head of Customer Interaction Marketing). Responsible at Agentur am Flughafen, Altenrhein: René Eugstair (Creative Direction), Dominique Rutishauser (Art Direction), Tilman Mäder (Graphics), Miriam Egli (Consulting/Text).
