Agency at the airport leads cooking professionals for Bischofszell Culinarium into the digital land of milk and honey
The agency at the airport has launched a dialogue marketing campaign for Bischofszell Nahrungsmittel. A mailing is intended to draw chefs' attention to the new offerings on Culinarium-online.ch.
In professional kitchens, speed is as important as quality. Bischofszell Culinarium now offers detailed information online on over 800 products that can help restaurateurs from restaurants, hospitals and home kitchens with their menu planning. This includes information on ingredients, nutritional values and allergens, as well as useful preparation tips. Users also receive information around the clock about new products, seasonal ranges and promotions.
The campaign was designed to attract more visitors to this digital offering. A personalized mailing was designed that invited professionals to model their favorite dish themselves right away from the marzipan provided and post a picture of it on Culinarium-online.ch to be put on display. Those who present their creations to the expert jury can win products from Bischofszell Culinarium worth up to 1000 Swiss francs. The direct approach is followed up by e-mail reminders and retargeting banners.
Responsible at Bischofszell Nahrungsmittel: Michaela Jöhl (Team Leader Marketing Culinarium); Nicole Hatt (Head of Product Management & Marketing). Responsible at agency at the airport: René Eugster (overall responsibility); Dominique Rutishauser (creative direction); Ketil Eggum (art direction); Miriam Egli (consulting/text); Katharina Eugster (screen design/programming).
