Agency at the airport thanks the superheroes with ZVV
In 2019, the ZVV BonusPass was replaced by the SwissPass, which resulted in some extra work for certain companies. For this reason, the ZVV wanted to show its appreciation with a small token of gratitude. The agency am Flughafen is responsible for implementing this initiative.
Due to the changeover, some adjustments had to be made in the processing and backend of various companies, which resulted in additional work.
The agency developed a superhero campaign for the small gift. In a mailing, each HR department was sent a personal code with the request to log in to the landing page and select a small team gift of their choice.
Responsible at Zürcher Verkehrsbund ZVVBoner Corinne (Head of Strategic Business Area Regular Customers). Responsible at SBBValeria Malacarne (Account Manager Business Customers). Responsible at agency at the airportRené Eugster (Creative Direction); Dominique Rutishauser (Art Direction); Ketil Eggum (Art Direction); Miriam Egli (Consulting/Text); Julia Lüchinger (Coordination); Katharina Eugster (Screen Design/Programming).
