Jura with new Federer campaign for fully automatic coffee machines
The partnership between Jura and Roger Federer is entering its next phase. In a new advertising campaign, the brand ambassador delves into the world of Jura fully automatic coffee machines and explores the various flavor experiences offered by the Swiss coffee machine manufacturer.
Roger Federer has been the face of Jura for almost 20 years. In the current communication campaign, the brand ambassador takes viewers on a fantastic journey to the Jura Campus, the Swiss coffee machine manufacturer's innovation and development center.
The story is told charmingly and with a twinkle in the eye: As a coffee connoisseur, Federer explores the many possibilities of Jura fully automatic machines and suddenly finds himself in the Technology and Quality Center. There he meets dedicated employees who introduce him to the four worlds of enjoyment: Hot Brew, Light Brew, Cold Brew and Sweet Foam. He also learns how two separate grinders for different types of coffee open up new dimensions of taste.
The campaign was designed according to the "online first" principle and comprises modular episodes that can be used flexibly. In addition to long versions that show all the pleasure worlds of the advertised models, short formats were also produced for TV and online media. The focus is on the new Z10 (second generation), E8 (fifth generation) and J10 twin models.
The campaign is being used worldwide - online, on TV and at the point of sale.
Responsible at Jura: Emanuel Probst (CEO); Xavier Hadorn (Head of Marketing Services ＆ Communications); Meinrad Kofmel (Head of Communications & PR). Creative agency: Halder Record. Production: Pumpkin Film. Directed by: Kasper Wedendahl. Camera: Filip Zumbrunn. Sound: Hastings. Postproduction: Suedlich-t
