«Is it Cake?»: Festland creates anniversary campaign for Betty Bossi
The Betty Bossi brand is celebrating its 70th anniversary. To mark the occasion, Festland has developed a campaign that transforms products and benefits into birthday cakes. The concept is based on the social media trend «Is it Cake?» and uses AI-powered image generation.
Founded in April 1956, Betty Bossi is celebrating its 70th anniversary this year. The Swiss brand is using this milestone birthday for a visually stunning campaign created by Festland, which offers customers numerous anniversary benefits.
Kitchen appliances become birthday cakes
The campaign picks up on the social media trend «Is it Cake?» and transforms kitchen appliances and other products into deceptively real birthday cakes. The cake visuals draw attention to Betty Bossi's wide range of products and services. Thanks to artificial intelligence, the image concept can be implemented efficiently and in a variety of ways.
Festland accompanies the anniversary from the strategy to the idea to the implementation of various media. These include a web hub at bettybossi.ch/birthday, advertisements, carrier bags and other campaign materials.
«BB stands for Betty Bossi - and for Birthday & Baking. The campaign thus reflects central themes of our success story,» says Catherine Crowden, Head of Marketing and Sales at Betty Bossi. Andi Ackermann from Festland adds: «It's a pleasure to give a strong Swiss brand like Betty Bossi new creative facets with the cake visuals.»
Responsible at Betty Bossi: Catherine Crowden (Head of Marketing & Sales), Christa Müller (Head of Digital Marketing & Performance), Tanja Beeler (Digital Marketing). Responsible at Mainland: Katrin Bohrer (concept, design), Vanessa Kesselring (design), Robert Schiwy (design), Marco Casile (strategy, text), Andi Ackermann (consulting), Elena Neff (consulting), Joel Bernhard (apprentice), Can Asan (image processing).
