Content and form and Tasty Spready make "gofi jam" instead of jam
The Zurich-based creative agency is giving Tasty Spready's healthy spread a new look.
What is better than normal jam? "Gofi jam" naturally. At least if the Swiss brand Tasty Spready has its way: with fifty percent less sugar and indestructible packaging, the fruit spread is "made for adventure", according to a press release.
A special product deserves a special design, which is why Inhalt und Form was allowed to create new, fresh packaging for the four flavors berry spread, apricot spread, raspberry spread and strawberry spread under the motto "Eifach bitzeli gsünder". Modern design, reduced to the essentials, showing the contents of the pouches thanks to the transparent window and thus whetting the appetite for more. Also perfect for on the go.
The "Gofitüre" varieties are now available in the new look in the Tasty Spready online store and now also at Bridge in the Europaallee Passage. Further measures will follow.
Responsible at Tasty Spready: Anita Limacher, Dany Kistler. Responsible at iundf agency group: Dominik Stibal (CEO), Karin Estermann (Executive Creative Director), Nori Marthy (Graphic Designer), Fabiana Paschini (Project Manager).
