House of Deep launches Europe's largest listening bar for Tutto Niente
The creative agency House of Deep is overseeing the entire 360° campaign for the launch of Europe’s largest listening bar. With this, Tutto Niente is opening a new cultural space dedicated to mindful listening and analog sound culture. At the heart of the space is a custom-built OJAS x NNNN sound system featuring the first permanently installed ON4 speakers in Europe.
With the launch of Europe's largest listening bar, Tutto Niente is opening a new cultural venue for conscious listening and analog sound culture. The creative agency House of Deep provided holistic strategic and creative support for the project and is responsible for the entire 360° campaign.
Immersive sound experience with OJAS x NNNN Sound System
At the heart of the bar is a custom-made OJAS x NNNN sound system, which provides an immersive, warm and analog sound experience. A special highlight are the first permanently installed ON4 speakers in Europe - an extraordinary milestone for true music enthusiasts. The overall concept is complemented by a separate restaurant area and combines music, space and hospitality to create a holistic experience.
Holistic brand and communication strategy
The House of Deep agency developed the complete brand and communication strategy for the launch, including brand narrative, campaign concept, film production, visual language and cultural positioning. The aim was to establish the bar as an independent, forward-looking hospitality and cultural format in Europe.
Responsible at Tutto Niente: Michel Salsi and Ella Ruhr (Co-Founders), Asja Melis (Location Management and Production Management), Lisa Tonolla (B2B Event Management). Responsible at House of Deep: Rodney Chonia (CD and overall project management), Martin Cremate (AD, graphics incl. web design), Lauren Isabel (CD and co-direction), Olivia Maranta (web development), Alexandra Schwarzmann (social media management and performance marketing), Linus von Stumberg (concept, script and direction short format series), Gaétan Nicolas (DOP), Tristan Fontanive (co-director and DOP), Elisha Gyger (head lighting technician), Elia Grunder (lighting technician), Lisa Leutwiler (styling), Ivo Strifsky and Timon Jecklin (assistant to the overall project management).
