Erdmannpeisker launches new campaign for Quickline

The creative agency Erdmannpeisker has developed a new TV and online campaign for the Swiss telecommunications provider Quickline. Five years after the successful launch campaign, the positioning «Quickline – simply closer» is brought to life through the Q icon and interaction with the company’s Internet, TV, and mobile offerings.

Dog, Comfort, Electronic device
Source: zvg

The creative agency Erdmannpeisker has created a new brand campaign for Quickline. The campaign has been running since mid-January 2025 and visually implements the positioning "Quickline - simply closer". At the center is the Q icon, which interacts with the core products Internet, TV and mobile.

Quickline positions itself as an independent telecommunications provider with regionally anchored partners. The company emphasizes personal customer service on site and connects both private customers and SMEs with the world.

The campaign will be played out via TV and online channels and follows on from the successful launch campaign five years ago. The creative concept makes the proximity to the customer tangible through the playful presentation of the product world.


Responsible at Quickline: Iva Krüttli (Head of Communications), Joana Siddique (Communications Manager). Responsible at Erdmannpeisker: Gabriel Peisker (Creative Direction), Sybille Erdmann (Consulting), Laura Fässler (Art Direction). Media: Mediaschneider Bern.

More articles on the topic