Erdmannpeisker wins image campaign for Twinings
The agency erdmannpeisker has won Wander’s multi-stage Twinings pitch. The new branding campaign connects the target audience’s insight with Twinings’ offerings: In the midst of a hectic day, taking a short break with a cup of tea feels especially good.
The agency erdmannpeisker won Wander's multi-stage Twinings pitch last summer. The new image campaign is now on air. It combines the most important insight of the target group with the Twinings range: in a busy everyday life, a short break with a cup of tea is particularly good. With its wide range of products, Twinings offers the right tea for every situation. The main message sums this up clearly: "Twinings, my cup of tea for every moment."
The message is carried by an eye-catching key visual that is used across all media. It conveys the tranquillity of the tea moment and, with its radiant background, subtly refers to the breadth of the Twinings range and the many different situations in which tea finds its place.
The key visual ensures clear, modern recognizability across all channels and establishes itself as a distinctive asset for the Twinings brand in the DACH region. With this visual leitmotif, Twinings is setting a fresh, emotional tone in the market.
Responsible at Wander: Sarah Zumbühl-Kieser (Senior Brand Manager), Laura Herzig (Brand Manager), Mia Hunziker (Marketing Assistant). Responsible at erdmannpeisker: Gabriel Peisker (Creative Direction), Christina Weisser (Art Direction), Selina Helbling (Consulting), Laura Fässler (Motion Design/Online Advertising), Patrick Salonen (Image Editing).
