Effie Awards Switzerland: The submission phase begins
Starting now, companies, agencies, media organizations, and individuals can submit their best marketing and communications campaigns for the 2026 Effie Awards Switzerland. The Effie Awards recognize campaigns that have demonstrably achieved or exceeded their set goals and thus made a measurable contribution to the company’s success.
The submission fees are now staggered. Those who submit their campaign by April 10 will benefit from the early bird rate. For newcomers, there is an additional discount of CHF 100 on the submission fee. If a case reaches finalist status, there is an additional fee for the second round of judging and for communicating the case via the Effie Awards Switzerland social media channels.
New category structure
In order to further sharpen the focus on marketing effectiveness, the categories for the 2026 edition have been combined and simplified. Entries are now divided into two overarching category groups:
- Industry categories - marketing impact on company performance
- Special categories - marketing impact in specific contexts
There are 13 industry categories to choose from: Automotive, Consumer Goods & Telecom, Entertainment / Culture / Sports & Leisure / Media & Entertainment, Fast Moving Consumer Goods, Finance, Food & Beverages, Health & Wellness, Institutional & Recruitment / Government, Lifestyle (Fashion & Accessories, Beauty & Fragrance), (Professional) Services / Restaurants, Transportation / Travel & Tourism, Non-Profit and Retail.
These are supplemented by 15 special categories: Brand Content, Entertainment & Experiential Marketing, Brand Image, Commerce & Shopper Marketing, Corporate Reputation, David vs. Goliath, Digital Marketing, Marketing Innovation /Business Solutions, Media, Positive Change, Precision Marketing, Product/Service Launch, Renaissance, Small Budgets, Sustained Success, Timely Opportunity
Submission workshops
To accompany the submissions, we offer free online workshops in which experts explain what is important for a successful Effie submission. They provide practical tips on how to structure a case and show which criteria are decisive for the jury.
- March 12 - Workshop for media agencies - Insight into requirements and success factors for media cases - with Michel Bächtiger (Media Focus) and Michael Selz (OMG). Registration HERE
- March 20 - "How2Effie - or how to submit a case efficiently and effectively." - with Gordon Nemitz (thjnk).
Registration HERE
The key dates for the Effie Awards Switzerland 2026
March 09: Call for entries
May 22: Final deadline for submissions
July 02: Jury Round 1
September 03: Jury Round 2
November 19: Effie Award Night
