Double honor for Ruf Lanz
Ruf Lanz was included in the international hall of fame of the industry bible Lürzer’s Archive with two current campaigns.
Every three months, Lürzer's Archive presents the most creative work in the world of advertising. The carefully curated magazine is published in 68 countries and is highly regarded by clients and agencies.
Two current Ruf Lanz campaigns made it into the latest issue.
One was the campaign for the 60th anniversary of the industry magazine persönlich, which brought a reunion with iconic brand figures from advertising history: from Mary Long to Ariel clementine to Meister Proper. With one noticeable difference: they all suddenly wear matching reading glasses on their noses. Because people who love brands read in person. For 60 years.
The second is the campaign for animal-friendly mother-calf husbandry. In Swiss milk production (including Demeter and organic), calves are separated from their mothers immediately after birth so that all the milk can be skimmed off for humans. There are only a few dairy farms that allow the calves to grow up with their mothers. The campaign from Ruf Lanz's barn combines information and emotion and asks people to share their milk with the calves in future.
Ruf Lanz is the top-ranked Swiss agency in Lürzer's Archive's global creative ranking and is currently in third place (based on the creative output of the last three years).
