Distylerie and Dichter + Denker win Red Dot Award for Expliseat
Expliseat’s new brand identity was honored with the Red Dot Award: Brands & Communication Design 2025. Developed by Distylerie in collaboration with Dichter + Denker, the identity translates the French company’s engineering expertise into a precise brand system.
The Zurich agency Distylerie has developed the new brand identity for Expliseat in collaboration with the strategy consultancy Dichter + Denker. The work has now been honored with the Red Dot Award: Brands & Communication Design 2025.
Expliseat is considered a game changer in air mobility: the French company builds the world's lightest aircraft seats thanks to extremely lightweight carbon-titanium engineering. This technological innovation massively reduces fuel consumption, CO₂ emissions and operating costs.
The new identity translates this engineering skill and Expliseat's role as a driver of sustainable mobility into a precise, constructed and clearly European brand system. The developed corporate design visually expresses the brand's technological excellence and sustainability promise.
