The answer produces cooking series for Die Arche with Meta Hiltebrand
Die Antwort produced the fourth season of the successful cooking video series featuring Swiss celebrity chef Meta Hiltebrand for Die Arche Deutschland. The five videos use a playful approach to help children from socially disadvantaged families discover the joy of cooking and promote a balanced diet.
The fourth season of the successful Arche cooking video series with Swiss celebrity chef Meta Hiltebrand was launched a few weeks ago. In the new videos, Meta presents five easy-to-cook recipes that are designed to give children and their families the joy of cooking and at the same time raise their awareness of a balanced diet. The project focuses on simple, inexpensive dishes that promote a healthy and varied diet - an essential building block for a sustainable and healthy lifestyle.
The Ark, which reaches more than 7,000 children and young people from socially disadvantaged families at over 30 locations across Germany, distributed the videos via its "Virtual Ark", which was launched during the coronavirus pandemic. In addition, the children at the locations received food packages with the right ingredients and recipe cards to make cooking with the family easier.
Focus on nutrition education
Nutrition education has always been a central part of the work of the Arche - be it at the daily free lunch or in projects such as these cooking videos. The first three seasons were already met with great enthusiasm: children sent back their own cooking videos, shared their successes and their joy of cooking. The fourth season also focuses on the fun of cooking, combined with the mission of getting children interested in healthy eating in a playful way.
The videos for the new season were produced in Zurich in the summer and have been available every two weeks since October on the Arche website (www.kinderprojekt-arche.de), on YouTube and other social media channels in order to reach as many people as possible. The videos are also advertised digitally with ads.
Meta Hiltebrand, known from numerous cooking shows, is passionately committed to nutritional education and supporting children and families. "It's very important to me to show children how much fun it is to cook for themselves - and how important a balanced diet is," says Meta Hiltebrand.
Cooperation with the BDSI
The project was once again made possible by the support of the Federal Association of the German Confectionery Industry (BDSI), which shares the concern for a balanced diet. The videos were produced by the photo-video unit of the agency Die Antwort. The creative agency was also responsible for the realization of the advertising material and the promotion of the videos in Germany.
Responsible at The Answer: Reto Dürrenberger, Head Strategy & Client Service Director.
