The answer stages urban jungle for Grün Stadt Zürich
The creative agency Die Antwort has further developed the employer branding campaign for Grün Stadt Zürich. The «Big City Jungle» concept features real employees in a bold visual style—down-to-earth, authentic, and surprising. For the first time, the vehicles are also part of the campaign, and TikTok videos were created to attract young talent.
Gardening is a trend - but not automatically a career choice. Despite urban gardening and growing environmental awareness, not so many young people in the Zurich region are opting for training in horticulture. We are looking for committed talents who are interested in meaningful work in urban areas.
The answer turns recruitment into an adventure. Under the title "Big City Jungle", the Grün Stadt Zürich agency presents itself as a modern, authentic employer with a clear mission. Real employees are shown in the middle of their work - earthy, sweaty, with pickaxes, shovels and sometimes even machetes. The look is reminiscent of series such as The Walking Dead: authentic, slightly exaggerated and visually strong. This creates a bold visual world of its own - far removed from the administrative image.
Vehicles as campaign vehicles
The fact that a strong creative concept can do more than interchangeable visuals is also evident in the urban space: Grün Stadt Zürich's vehicles bring the adventure of the urban jungle to the streets of Zurich in a surprising way. And to reach young people directly, the campaign also relies on TikTok videos, which present the career entry at Grün Stadt Zürich in an entertaining and contemporary way.
The campaign includes posters and digital ads in the Zurich area. The TikTok series is already up and running - and the eye-catching vehicles have recently been on the road in the urban jungle.
Responsible at Grün Stadt Zürich: Isabelle Hettel, Nico Bächli, Tanja Fankhauser. Responsible at The Answer: Creative agency Die Antwort.
