Dear Creative designs digital brand identity for Moxxis
The Zurich-based creative agency Dear creative has redesigned the company's digital presence in close collaboration with Moxxis. The project includes the development of a POS portal and a consumer portal, with the goal of strengthening the brand identity and optimizing the user experience.
Moxxis stands for innovative foot analysis and individualized 3D-printed insoles. The aim: to combine state-of-the-art technology with intuitive user guidance and to make the topic of foot health equally simple and accessible for customers, end users and sales partners. To make this tangible in the digital brand world, a coherent UX and UI concept was developed in several phases - from the design of a Windows-based POS application to the web-based customer portal.
Brand story and visual concept
Parallel to the design process, a compact brand story with a clear tonality was created for the website, social media and print - supplemented by visual content from a specially produced 3D printer shoot. The new look and feel translates the brand values of precision, technology and approachability into a modern, scalable design system.
Concept store in Zurich's old town
Inspired by the new digital brand experience, Moxxis has also opened a concept store in Zurich's old town that makes the brand physically tangible. At Augustinergasse 12, technology, design and function merge into an overall experience - all about the foot. Visitors can have their feet analyzed on site, follow the 3D printing process directly and pick up their individual insoles in under an hour. The store transfers the digital brand world into a real space and makes the Moxxis mission immediately tangible.
With clear structures, well thought-out user journeys and consistent design across all channels, Moxxis now wants to present itself as a brand that reduces complexity and makes innovation tangible. The result is a digital brand presence that combines efficiency, simplicity and trust.
Responsible at Moxxis: Caroline Ullman Norking (Co-Founder Moxxis), Malin Malgaroli (Strategic Projects). Responsible for creative concept and web design at Dear creative: Marisa Güntlisberger (Director), Andrea Bissig (Senior Designer); responsible for programming POS App at Datascale: Ramon Egger.
