Creasquare implements employer branding campaign for Ruag
The Bern-based creative agency Creasquare is implementing a second, nationwide employer branding campaign for Ruag. Under the tagline «One for all. All for your safety,» the campaign highlights the team spirit and the meaningful nature of working at Ruag in an authentic and humorous way. The protagonists are real Ruag employees.
The creative agency Creasquare from Bern is realizing a second, Switzerland-wide employer branding campaign for Ruag. Building on the successful 2024 campaign, the new implementation under the claim "One for all. All for your safety", the new implementation focuses on the people behind Ruag and shows the team spirit, cohesion and meaningfulness of the work in an authentic and humorous way.
Real employees in front of the camera
The campaign focuses on the employees: all the protagonists are Ruag employees who received professional support from acting coaches during the shoot. This enabled them to appear confident and credible in front of the camera, despite their lack of acting experience.
https://youtu.be/PL-TVsLRPs3Z2U8fhINVTd2LKFn6Fm_afM
Multichannel playout
The campaign is running in two flights and is being played out multichannel on online channels and out-of-home. The Campaign landing page has been revised and offers deeper insights into Ruag as an employer. Creasquare also produced an explanatory video and three testimonial videos in which employees share their personal insights.
Creasquare is a creative agency from Bern that specializes in digital campaigns, video productions and social media. It develops customized concepts that help brands reach their target groups creatively and effectively.
Responsible at Creasquare: Nicolas Jossi (Creative Director & Producer), Kim Zaugg (Art Direction & DoP), Andri Wyss (Camera & Edit), Joel Lustenberger (Media & Digital Marketing). Other partners: Christian Jankovski and Sara Ackermann (Director), Samuel Lüscher - Cinelight (Gaffer), Bardo Eicher - Remote Sound (Sound Design), Bluebox Tonstudios (Voice Recording), Keenan Thurnes (Production Assistant). Responsible at Ruag: Stéphanie Meier (Head of Employer Branding), Michelle Kraljevic (Multimedia Specialist), Reto Freiburghaus (Employer Branding Manager), Nava Sánchez Ollin (Junior Multimedia Specialist).
