Compresso strengthens Advisory Board with Roger Rüegger

The Zurich-based communications agency Compresso is strengthening its Advisory Board with the creative and strategically skilled communications expert and journalist Roger Rüegger at the start of 2026. Together with the existing Board of Directors Fridolin Stauffacher and Joko Vogel as well as the Executive Board with Sascha Nadtochiy, Nina Kehl and Suzanne Nievergelt, the Advisory Board will support the strategic development of Compresso.

Roger Rüegger can look back on a long career in leading national and international agencies. He was Executive Creative Director at Publicis and the Y&R Group Switzerland (now Ingo), where he was responsible for the creative and strategic development of well-known brands. Further stations in his career include Wunderman, Futurecom interactive, Leagas Delaney as well as event and trade marketing at Adidas. In addition to his agency experience, Roger Rüegger has been an internationally active journalist, author and blogger for many years and has first-hand knowledge of the mechanisms, expectations and working methods of the media.

Agency and media perspective

In his role on the Advisory Board, Roger Rüegger will assist Compresso with strategic issues relating to brand management, creative development and integrated communication and digital strategies. Roger Rüegger is very familiar with the Compresso world with its five strategic areas of Events, Public Relations, Brand Activation, Digital and Campaigns - he has strengthened the teams with strategic advice in the past and is one of the creative minds behind numerous pitch wins. As a media professional, he will also support Compresso in the areas of public relations and content creation to continue to position itself successfully in the changing media environment, at the interface between strategic communication, journalistic relevance and credible media work.

"Convincing communication is created where strategy, creativity and content work together. Compresso combines these skills in a convincing way. I am therefore looking forward to supporting the results-oriented team with my experience from an agency and media perspective in its further development as a communications agency," says Roger Rüegger.

The Zurich-based communications agency Compresso has set itself a clear goal: to be the favorite agency of its clients and all its employees. To achieve this, around 25 experts put their heart and soul into developing solutions in the areas of public relations, brand activation, events, campaigns and digital. Compresso works on an interdisciplinary basis, without rigid hierarchies, and supports clients as a full-service agency or with individual disciplines - smart, creative and hands-on. Further information can be found at www.compresso.ch