Brinkertlück launches national campaign for Salt Home
Salt is promoting its landline product, Salt Home, throughout Switzerland. The campaign was developed by its new lead agency, brinkertlück Creatives, and focuses on value propositions such as high speeds and reliable internet. The multimedia campaign is running nationwide on TV, OOH, DOOH, online, and on social media.
Switzerland's third-largest telecommunications company is launching a multimedia campaign aimed at all those who rely on high-performance, reliable Internet and an attractive TV offering at home. With state-of-the-art technology, high speeds and over 300 TV channels, Salt Home offers a comprehensive solution for digital entertainment and connectivity in everyday life.
«Our fixed network performance has received multiple awards from nPerf - including for best speed, best latency, best streaming performance and best Wi-Fi and broadband performance in Switzerland. We want to focus on this quality in a clear and understandable way - complemented by consistently fair and transparent pricing,» says Salt CMO Fabrice Allegro.
Brinkertlück new as lead agency
The campaign was conceived and implemented by brinkertlück, the new lead agency for Salt. The aim of the collaboration is to further strengthen Salt's positioning as a high-performance provider with a clear focus on quality and to sustainably expand brand awareness.
«We are delighted to be able to show what the Salt brand is all about. In the campaign for Salt Home, you can see where the joint journey is heading: clear, precise messages with a strong focus on real value propositions. Whether for intensive streaming or fast Internet in everyday life - the focus is on relevant benefits. For us, this is consistent performance marketing,» says Dennis Lück, CCO brinkertlück Switzerland, about the first joint project.
The campaign will be played out nationally on television, as OOH and DOOH, online and via social media.
