ZOHO Zofingen: Wecatch Transforms a Print Shop into a Neighborhood Hub
The Zurich-based creative agency Wecatch is guiding the transformation of the former Swissprinter site in Zofingen. From naming and brand identity to the digital platform, ZOHO Zofingen was created to define the identity of this new part of the city.
ZOHO Zofingen: A Brand for a New Part of the City
A new neighborhood is taking shape where magazines were printed for decades. Right next to the Zofingen train station, the former Swissprinters site is gradually being transformed into a vibrant community. For the long-term development of the site, the Zurich-based creative agency Wecatch developed a distinct brand that connects the site’s history with its future: ZOHO Zofingen.
From an Industrial Site to a New Part of the City
The challenge was to give an identity to a place that is still an industrial site today but will become a new part of the city tomorrow. Wecatch supported the development from the ground up—with naming, brand strategy, branding, and visual identity, as well as the design and implementation of an initial landing page for project communication.
The challenge was to clearly convey the complexity of a long-term site development while also creating a brand that already has character today and can grow alongside the neighborhood in the years to come.
ZOHO: A Name for a New Play in Zofingen
The process began with the development of the name. Working closely with Pensimo Management AG, Wecatch created “ZOHO”—a short, memorable, and distinctive identity for the new neighborhood. Building on this, the Zurich-based creative agency developed the brand’s visual and communicative identity.
The history of the former printing plant site served as the central starting point for this project: the past is not ignored, but rather becomes an integral part of the new identity. According to ZOHO, the project thus represents not only new buildings and apartments, but also the transformation of an entire neighborhood and the creation of a new living space right in the heart of Zofingen.
History Meets the Future
The site’s development can also be experienced digitally. Wecatch designed a landing page for ZOHO that combines historical images with the vision for the future neighborhood. A clear visual narrative and interactive elements guide visitors through the site’s history, the concept behind ZOHO, and the development process.
The website was also designed to grow alongside the project—from the initial stages of development through to its eventual marketing. In this way, the history of the place is not only told but becomes an integral part of its new online presence.
Responsible at Pensimo Management: Alexander Büchel (Portfolio Manager, Turidomus Investment Foundation), Birgit Hattenkofer (Head of Development / Acquisition Specialist). Contact at Primus Property: Daniel Thoma (Partner, CEO, Head of Marketing & Transactions). Responsible at Wecatch Creative Agency: Kevin Casado (Managing Director, Head of Strategy and Consulting), Patrick Beeli (Strategy), Delia Guerriero (Design Director, Head), Nina Niederberger (Design), Noëlle Schild (Consulting), David Guntern (Digital Development). Photography: Tina Sturzenegger. Text: Nicola Brusa (Bureau Brusa).
