USP Partner stages opening events for Douglas stores
The agency USP Partner designed and implemented the store reopenings in Lugano and Bern on behalf of Douglas.
Douglas has extensively renovated its stores in Lugano and Bern. The agency USP Partner is responsible for the staging of the store reopenings. The redesigned beauty stores have a fresh new look and offer an expanded product range as well as new services.
For the opening of the Douglas store in Lugano, USP Partner produced a mood film that captures the atmosphere of the newly designed store:
Redesign also in Bern
The remodeled Douglas store in Bern was also festively opened by USP Partner with a large opening party. The reopening was also accompanied by a mood film documenting the experience in the renovated beauty store:
The two store reopenings are part of Douglas' modernization strategy in Switzerland. With the redesign, the beauty retailer is focusing on a contemporary shopping experience and expanded service offerings for customers.
