TBS relies on colorful offer communication for Viventa
The Viventa Vocational School is the City of Zurich’s center of excellence for career preparation, integration, adult education, and parent education. TBS developed the new design concept for its wide-ranging educational program.
In order to present its offerings in a target group-oriented and contemporary way, the Viventa technical college needed a new, user-friendly design for its communication. TBS was asked to develop the overarching concept and flyer templates for around 15 educational programs.
Diverse program for various target groups
The range of courses offered by the Viventa specialist school is as diverse as its target groups - pupils and parents, young people and adults of different ages and in different life situations. The diverse range of subjects and courses on offer extends from German courses, vocational preparation courses and the integrative special school Viventa15plus to dance courses for adults and specific programs for parents.
Wide range of topics presented in a colorful way
The basic idea was to reflect the unique diversity of the offerings directly via the colorful palette. Each area is given a clearly defined color code, related offers are at home in the same segment - this is intended to create orientation and a sense of belonging within the school. At the same time, a design system was developed as a modular construction kit as the basis for all communication materials.
Strengthening skills, expanding perspectives
The vision of the college should also be reflected in the image concept and headlines. Authentic images convey a vivid impression of the respective offer, address the target group and create identification. The headlines interact with the image subject and get to the heart of the added value in short statements.
15 flyers and 1 folder as a complete package
TBS realized the flyers for all defined offers in close cooperation with Viventa. The textual content was worked out in detail by Viventa, designed by TBS and implemented as a complete package through to printing.
