TBS positions Zehnder as the partner for a perfect indoor climate
TBS developed a concept and visual identity for the new partner program for Zehnder, a company active in the indoor climate sector.
Zehnder has positioned itself as the leading Swiss provider of indoor climate solutions and is primarily established as a provider of energy-efficient comfort ventilation. The Group offers comprehensive system solutions - from ventilation units to complex ventilation distribution systems.
A quality and training program as well as more intensive cooperation with proven specialist partners should ensure the desired premium quality across the entire system landscape. To this end, the relationship with specialist partners will be intensified through targeted marketing and a circle of certified "Zehnder professionals" will be created.
Clear strategy as a basis
TBS designed the partner program in close collaboration with marketing, sales and the technical specialists at Zehnder Switzerland. As part of a preliminary market analysis, selected partners were asked about their requirements and wishes. Building on this, the basic principles of the program were developed and defined in detail in workshops - from positioning, quality criteria and partner evaluation to the exclusive benefits for certified partners. At the same time, key messages and communication for the launch of the new program were developed.
Quality label introduced
Certified partners of Zehnder can now be recognized by the "Zehnder Climate Partners" signet. The label thus becomes a certificate and a distinction with added value. At the same time, the name for the partner program is set: catchy and clearly understandable, differentiating in the market and in line with Zehnder's brand promise.
New program, new partner presence
A new visual world and a professional environment were created specifically for the specialist partners within the new Zehnder image - from the claim and label to the imagery and icons. As a result, there is now a clearly defined partner presence and a package of consistently designed communication materials - including a new landing page on the Zehnder website.
Better together" campaign
Partnership at eye level means working together quickly, directly and efficiently. Zehnder Climate Partners work hand in hand with the Zehnder professionals and have a direct line to Zehnder. The key visual shows this in exactly the same way and is used consistently across the various advertising materials - flyers, advertisements, landing page and partner presentation.
TBS provided Zehnder with conceptual support throughout the entire project - from the analysis and design of the program to the communicative launch and onboarding of the sales team. The imagery, text modules and visual elements were also realized by TBS. The program was successfully launched and already has 31 award-winning partners in Switzerland.
