Scholz & Friends develops strategic brand design for EnergieSchweiz
As the lead agency, Scholz & Friends Zurich has comprehensively refined the brand design for EnergieSchweiz, the federal government’s energy support program. The goals are to establish a consistent brand identity, streamline communication processes, and strengthen EnergieSchweiz’s market position.
SwissEnergy supports the Swiss public, businesses, and the public sector on their path toward a sustainable energy future. The program supports measures to increase energy efficiency, promote decarbonization, and advance renewable energy, and to this end relies on energieschweiz.ch relevant information and offers.
Simplified Brand Architecture for Greater Clarity
In light of an increasingly complex market and a diverse range of offerings, optimizing the brand design was essential to clearly communicate the company’s areas of expertise going forward. The process, managed end-to-end by Scholz & Friends, began with a thorough strategic phase followed by the further development of the brand identity. This approach relies on a simplified brand architecture by integrating the previous sub-brands. To this end, Scholz & Friends developed a design system built upon the existing framework. Going forward, all communication initiatives will be carried out under the EnergieSchweiz banner.
«Clear and consistent brand management is essential for EnergieSchweiz. It allows us to reach our diverse target groups even more effectively and build trust through brand recognition,» says Raphael Zürcher, deputy managing director of EnergieSchweiz.
Digital Documentation in Frontify
The defined brand identity and clear documentation of brand usage—including areas that were previously missing—are available digitally on Frontify. Scholz & Friends is also supporting the implementation of the new system at EnergieSchweiz and its partner agencies to ensure consistent quality and a smooth rollout. Standardized file templates further streamline the work.
Responsible at SwissEnergy: Raphael Zürcher (Deputy Managing Director, EnergieSchweiz), Eveline Meier (Deputy Head of Publishing) Responsible at Scholz & Friends: Barbara Hartmann, Zara Velchev, Phillip Bolduan, Winfried Schneider, Monja Mangieri, David Fischer (Creative & Design); Elena Mokulys (Strategy); Victoria Kirsch (Account Management); Véronique Forster (Client Lead); Mathias Rösch (Overall Responsibility)
