MetaDesign further develops the brand experience of the Swiss Paraplegic Group
The Swiss Paraplegic Group (SPG) is the epitome of holistic rehabilitation and lifelong support for people with spinal cord injuries in Switzerland. At the same time, success, growth, and specialization across its various service areas present the SPG with the challenge of continuing to convey a clear profile with a strong brand presence in the future. MetaDesign worked closely with the SPG to refine the brand and guide the brand experience into the future.
A fall, a cycling accident or simply slipping: a spinal cord injury can turn your life upside down from one moment to the next. The SPG guides those affected back to as self-determined a life as possible and accompanies them - for the rest of their lives. The key to this is a globally unique service network that offers highly specialized medical care, facilitates integration into work, family and society, promotes specific research and ensures lifelong support.
This value proposition should be communicated to patients, professionals, members, donors and the public. At the same time, the sense of community is strengthened internally. The aim is to make the SPG a companion that puts people at the center and treats them as equals.
Kreuz-P remains - colors and design elements become more dynamic
A logo, consisting of a unifying figurative mark and the name of the respective organization, is intended to create the expected clarity in communication. An open, movable super-sign in the shape of a cross-P acts as a central, pulsating design element and creates a dynamic common visual language - hand in hand with the color blue, complemented by other subtle hues for accents. A flexible layout principle allows organizations to make their communications easily accessible, while an overarching brand language with specific messages for the organizations completes the overall experience.
The new brand experience unfolds its full effect for the first time in the new Freundliche Grüsse campaign for SPG (Markt-kom.com reported).
"As an organization, we are committed to the well-being of people and are supported to a large extent by donations. Accordingly, we also have a responsibility to communicate our services as effectively as possible on the market, to convince members, to continuously recruit employees with strong human and professional skills and at the same time to continuously strengthen the overall structure of our organization. We are proud that we have succeeded in this balancing act together with MetaDesign," says Stefanie Kaufmann, the responsible campaign manager at the Swiss Paraplegic Foundation.
Christoph Knecht, COO of MetaDesign: "SPG is a global leader in the rehabilitation of people with spinal cord injury - that's impressive. The defined communication behavior and the overall experience show the power and responsibility that brands can and, in our view, must assume in order to make such an important topic heard."
