Markenfels develops new brand identity for Seewer winery
The former Leukersonne winery is becoming the Seewer Winery. Markenfels is supporting the Valais winery in its strategic goal of becoming the top choice for Swiss wine through a rebranding initiative.
Thanks to the rebranding, the name, overall appearance and website of the winery now have a new look. High-quality close-ups and precise, calm layouts are intended to convey the winery's consistent quality standards and the "Quiet Luxury" aesthetic.
The rebranding was preceded by a strategically sound positioning process in which core messages were developed and a brand identity was defined that brings the company's claim to excellence to life. Modularity and flexibility were the guiding principles during development. The focus was also on a design system that is easy to use so that the family business can achieve maximum impact and the desired perception with the available resources.
Responsible at Weingut Seewer: Fabienne Seewer, Michelle Seewer, Damian Seewer. Responsible at Markenfels: Gernot Honsel, Ulrike Grein, Taco van der Luijt.
