Kreisvier gives Jumbo a fresh look
Kreisvier was able to give the Jumbo brochures a fresh new look with a comprehensive redesign and completely revamped the gardening section.
"Experience cycling" was the guiding principle behind the cycling brochure. After all, the reasons why people use their bikes are as varied as their customers. Some are looking for a challenge in the mountains, others simply want to get from A to B and still others get on their bikes to relax. kreisvier wanted to showcase precisely this diversity and skillfully present the bicycle as a loyal companion. The motto of the garden furniture brochure was "Dream vacation at home". With the right furniture and a little flair for combination and decoration, you can easily bring your favorite travel destination into your own garden. This not only creates a new ambience at home, but also a little place of longing. True to the Jumbo spirit: "Far niente in Fällanden".
The redesign of the brochures was not only conceptually challenging, but also in terms of implementation: all the new products and introductory chapter images were shot in 14 intensive days. And a total of 732 pages were laid out with various image and product illustrations as well as countless technical details.
Responsible at Jumbo Zorica Vokic (Head of Advertising), Heiko Leiss (Project Manager), Responsible for district four Kristina Gerhardt (Teamlead Jumbo), Selina Girletti (Senior Account Manager), Tamara Stuber (Account Manager) Serhat Yokus (Account Manager), Sven Kahler (Senior Art Director), Christian Martin (Art Director), Christian Schirmer (Text), Lorena Wissler (DTP), Zeynep Danyeri (DTP), Sturm AG (Image Processing) Responsible for photography Katrin Schnyder (Maremonti Production), Karin Heer (photographer).
