Heads develops brand identity for "Ariva" restaurant
Heads created the brand identity for the new gourmet restaurant «Ariva» on the shores of Lake Lugano—from naming to the logo, the website, and the menu design.
The brand design of "Ariva" - a play on the Italian words arrivare (to arrive) and riva (shore) - is inspired by the culinary lightness and honesty of chef Diego Bertona's creations. The summery signal colors "coral" and "lago" complement natural basic tones and reinforce the Mediterranean attitude to life on Lake Lugano. Sun and lake are referenced in the warm color scheme and flowing design language. The "Ariva" logo with its sans serif font is intended to convey clarity, minimalism and timelessness. In this way, it atmospherically accentuates the restaurant's attitude to life.
"We developed the design language in close collaboration with the architecture and design studio 'Selektiv'. The organic, rounded shapes in dialog with the selected materials and furniture lead to a harmonious overall picture," explains Marco Simonetti, Creative Director at Heads.
Responsible at Tertianum: Philipp Schaerer (Managing Director Tertianum Residenza Du Lac), Frank Nehlig (Head of Communications, Marketing & Public Affairs Tertianum Group), Laura Schwederski (Executive Outlet Manager). Responsible at Heads Corporate Branding: Ralph Hermann (overall responsibility), Sina Frank (strategy and consulting), Marco Simonetti (design), Roman von Arx (graphics/production). Interior design: Selective Studio. Website programming: Bee Digital.
