Employer Branding Fixit: Team Players with Substance
Maybaum Film has developed a consistent employer branding system for Fixit AG—featuring a main film, job videos, cut-downs, and video stills. The campaign focuses on authenticity rather than recruiting clichés.
Employer Branding Fixit: Substance Over Superlatives
Mortar, plaster, insulation materials—Fixit’s products rarely attract much attention in everyday life, even though they are, in the truest sense of the word, fundamental. Maybaum Film capitalizes on precisely this contrast in its new employer branding campaign for Fixit AG. Instead of relying on superlatives, the campaign focuses on substance—positioning Fixit as a down-to-earth, approachable employer in a stable industry.
At the heart of the content system are Fixit AG employees in their real work environments: at the production plant, in the quarry, in the warehouse, on the construction site, while driving trucks, in planning, and in the office. The visual style deliberately emphasizes authenticity rather than staged recruiting clichés. It portrays an employer that comes across as down-to-earth but is by no means stuck in the past.
A guiding principle that brings us together
The core concept sums it up in a simple phrase: Fixit is looking for team players with substance. Starting with a seemingly unspectacular topic, Maybaum Film has developed an employer positioning strategy that focuses not on volume, but on relevance. Fixit’s products connect people, preserve values, and thereby create stability—a quality that, according to company officials, is also reflected in the corporate culture.
The Fixit brand’s striking orange color ensures visual consistency across all formats. It is intended to create brand recognition and tie the main film, job videos, and accompanying assets together into a cohesive visual identity.
Michel Frutig, Creative Director and co-owner of Maybaum Film, says: «Employer branding needs solid substance, and Fixit has plenty of it. That led to a wealth of wordplay and a concept that brings lasting joy.»
Employer Branding Fixit: Can Be Used Across All Channels
With this campaign, Fixit gains a versatile content system for reaching potential employees across multiple channels. The main video is designed for the company website, a dedicated landing page, and owned media channels. The supplementary job videos, cut-downs, and video stills expand the campaign’s reach to digital touchpoints and job fairs.
Maybaum Film is an owner-managed, full-service video production company based in Baden that has been in business since 2006. The company employs 25 people and has offices in Bern and Zurich.
More about Fixit's employer brand: https://maybaum.ch
Contact person at Fixit: Stefanie Dällenbach, Head of Human Resources, Switzerland. Development and Production: Maybaum Film. Production Manager: Michel Alraun. Idea & Concept: Remo Wyss, Michel Frutig. Producer & Director: Alex Büche. Cinematography: Florian Moritz. Editing: Nikolas Reigel. Color Grading: Silvan Michel. Lighting & Gaffer: Samuel Fischer. Sound Mastering: Tim Zumstein.
