Dachcom creates new brand identity for Open Circle
The IT company Open Circle is evolving from a traditional IT service provider into a provider of independent IT solutions. The agency Dachcom has implemented this repositioning through a new brand identity.
Open Circle relies on open source technologies and offers secure data storage in Switzerland with the Swiss Business Cloud. The aim is to offer customers an alternative to international IT groups and to enable digital independence through knowledge transfer.
Brand presence with clear differentiation
Dachcom has placed the topic of "digital sovereignty" at the center of its new brand strategy. The key message "Welcome to digital independence" underlines this claim. The brand identity is complemented by a black-and-white image world with ballet dancers symbolizing independence and freedom, which is atypical for the industry.
Visual and content realignment
The brand itself has also been redesigned for the new look. The revised logo combines the initials "O" and "C" as an open circular shape. In terms of color, red and blue accents contrast with the monochrome imagery. The new brand identity is consistently implemented across the website, business equipment, sales documents and the design of the offices. The essence of Open Circle's new image was also captured in a brand movie.
