Bühler & Bühler: New coat of paint for Schlagenhauf
The Zurich-based agency Bühler & Bühler has developed a new branding strategy for the construction services provider Schlagenhauf and implemented various related communication initiatives.
Rolf Schlagenhauf AG offers construction services such as painting, flooring, plastering, remodeling, facades and complete renovations in the greater Zurich area. Bühler & Bühler has developed a completely new branding for the company, which was founded in 1934.
The visual and content-related core is formed by a design element in the form of a slanted "T". It stands for "Team Schlagenhauf" and thus the distinctive value character of the almost hundred-year-old company. It also visually symbolizes the topic of construction and statics and stands for the company's services.
The element is part of the logo on the one hand, but is also used extensively or as a pattern on other applications. It characterizes the entire appearance of Schlagenhauf and, together with the two shades of blue, creates an unmistakable look. The two subcontractors Büchi+Fischer and Top Design are also integrated into the overall appearance.
In addition to the new website, Bühler & Bühler's new branding includes vehicle and clothing lettering as well as construction boards and numerous printed business materials.
