Brandpulse stages the further development of the Victorinox brand
As a long-standing branding partner of Victorinox, Brandpulse showcased the continued development of the internationally successful Swiss brand in a brand showcase and a brand film.
Victorinox's management wanted a brand presentation that could be used flexibly, whether as a stand-alone brand presentation or as part of a corporate presentation. The aim of the project was to create a basic understanding of the Victorinox brand among both internal and external audiences and to strengthen the emotional connection to the brand.
Based on Victorinox's new brand strategy, Brandpulse developed a visual and content-based brand showcase and an emotional brand movie that emphasizes Victorinox's authentic character. The implementation ranged from the concept phase and the creation of a storyboard to the programming of the brand presentation and the final film production, including sound and editing.
