Allink puts Schreiner48 in the spotlight as an employer
The Allink agency has completely revamped the website for the real estate repair service Schreiner48. The rebranding focuses on the employer brand in order to specifically address the ongoing need for staff.
What if the business model could be easily scaled - provided that enough suitable specialists could be found? For Schreiner48, the answer was clear: consistently focus communication on potential employees. The branding agency Allink, which has been supporting the company for years, developed the website with a focus on employer branding.
While the services have been streamlined and the page structure simplified, the career and team pages have taken center stage. Prominently positioned, the most frequented page, "Team", now serves as a content hub for personal employee portraits, stories and vacancies. Authentic video testimonials provide an insight into the everyday lives of the customer carpenters and their teams at the individual locations.
Career instead of customers at the center
"The majority of people who visit our website are professional colleagues - we want to pick them up. The new content structure consistently takes this into account," says David Hauser, Co-CEO at Schreiner48. The aim is to address not only the best, but also the most suitable applicants. A gamified Job check conveys the company culture and serves as an icebreaker for establishing contact.
Allink had already worked with Schreiner48 to sharpen the brand identity and give it a new visual identity during the rebranding in 2018. Since then, the signal colors orange, black and white have characterized the striking appearance - from the rolling workshop buses to the digital presence. This should not only strengthen recognition within the industry, but also employee identification. With the current further development, this path is now being resolutely continued.
Responsible at AllinkAlban Bochsler (Technical Director), Marko Minic (Developer), Nicolai Spicher (Senior Digital Designer), Nora Pfund (Online Marketing Manager), Sarah Eicher (Senior Copywriter), Florin Schweizer (Copywriter), Jonas Koutrios (Senior Designer), Simon Zangger (Photo & Film Director), Mitch Hottinger (Photo & Film Producer), Livia Küpfert (Brand Consultant), David Zangger (Creative Director, Partner); Responsible at Schreiner48David Hauser (Co-CEO), Alex Angerer (Co-CEO)
