Bold: When the pain strikes
The pranksters at Verfora are taking it up a notch: With a new, cheeky tagline, the pharmaceutical specialist’s latest campaign is in the starting blocks.
If there's one thing that always comes at the wrong time - it's pain. If this lurks in our daily lives, the painkiller Algifor-L® forte 400 offers effective help. In its latest product campaign, Verfora is also giving this evil a face: in the form of the mischievous and nasty painkiller "Schmerzus Akutus"
The new, painfully electrifying bug complements the character family of the Swiss pharmaceutical specialist Verfora. As a tongue-in-cheek embodiment of acute back and joint pain, it now adorns all campaign and POS communication measures relating to Algifor-L® forte 400
The Bern-based agency BOLD is responsible for the concept, strategy and implementation of the campaign. The various print, TV and online measures are now being used throughout Switzerland.
Responsible agency BOLD AG, Responsible at Verfora Emmanuelle Giry (Head of Marketing), Christian Köhli (Marketing Manager), Lena Blohm (Brand Manager), Responsible Production Film & CGI: Boutiq, Director Mike Huber, Executive Producer: Chantal Gugger, Cinematographer: Sven Pepeonik, Editor: Wolfgang Weigl, Animation Colorbleed, Color Grading Our colors, Sound Design DubDub and Manuel Gerber, Music Beat Solèr.
