Bold launches savings account campaign for Valiant
The Bern-based communications agency Bold is implementing the new campaign for Valiant’s Top savings account. Through humorous everyday situations, the bank shows that it offers «a little bit» more when it comes to saving. The campaign will run across various channels starting this spring.
Saving is worthwhile again at Valiant: the purple bank wants to simplify the financial lives of its customers and offers a preferential interest rate on the Top savings account. The new campaign takes the extra portion literally and uses a pinch of humor to stage close analogies from real life, where it can sometimes be "a bit more".
The advertising material shows everyday situations in which people like to take a little more - a direct parallel to the preferential interest rate, which customers can enjoy. The campaign conveys the message that it is not necessary to settle for less when there is something on top.
The Bern-based agency Bold is responsible for the concept, strategy and implementation of the campaign. The advertising media, including out-of-home, TV commercials, print, social media and comprehensive digital measures, will be in use from spring.
Responsible at Valiant: Andreas Wüthrich (Senior Project Manager Marketing Communications), Fabienne Hasler (Senior Project Manager Marketing Communications). Responsible agency: Bold. Production Film & Photography: Production: Shining Film, Executive Producer: Caroline Braun, Senior Producer: Lukas Kärcher, Director/Photographer: Lukas Maeder, DoP: Timon Schäppi, Set: Lara Roos, Hair & Make-Up: Noémi Bellwald, Gaffer: Caspar Brog, Foodstyling: Sibylle Fischer.
