BBH London leads Lürzer's Archive Rankings 2025
The new rankings from Lürzer’s Archive have been published. BBH London tops the agency rankings for 2025, followed by Åkestam Holst NoA Stockholm and Mother London. In photography, Ale Burset defends his top spot, while the Art Director Rankings feature three newcomers in the top 3.
Lürzer's Archive has published the Rankings 2025. The rankings bring together creatives and creative agencies whose work has appeared in the archive over the past year. They provide an overview of whose work has been selected and recognized across various disciplines - from art direction to photography to digital art.
All works accepted in the archive contribute to the rankings. Each selected work is credited to the individuals and companies involved. For the 200best books, points are assigned to the selected winners. Over time, this provides a picture of who is publishing most consistently and where creative momentum is developing.
Agency rankings: BBH London takes the lead
At agency level, BBH London leads the 2025 rankings, followed by Åkestam Holst NoA Stockholm and Mother London. This represents a change from 2024, when AlmapBBDO São Paulo took first place, ahead of Mother London and Uncommon Creative Studio.
Photography: Ale Burset defends position
In photography, including the 200best Photographers Edition 12, Ale Burset also holds the top position in 2025, having already been number one in 2024. This underlines a period of consistent selection. He is joined in the top 3 by Leyther Orozco, while Bil Zelman and Jef Boes share third place.
Art Direction: Three newcomers in the top 3
The Art Director Rankings 2025 are led by Pattarawan Luangsa-ard, followed by Björn Linden and Alexander Winge Leisner. Remarkably, all three are new to the top 100 this year.
In digital art, Eduardo Navarro leads the 2025 rankings. Illusion rises to second place and Diego Speroni completes the top 3.
Ad of the Month: Enormous Mumbai for Lahori Zeera
A campaign for Lahori Zeera was recognized as Ad of the Month January 2026. The work by Enormous Mumbai for Archain Foods positions the characteristic taste of Lahori Zeera as an instant classic.
Overall, the 2025 rankings offer a practical way to explore where work is selected and recognized in the archive. Viewed by discipline, company, year or market, they allow readers to look beyond a single table and understand how creative presence builds over time.
The deadline for submissions for Edition 8 of 200best Digital Artists is February 28. The series honors creatives who work with digital image processing in every form and are setting standards today.
