Allink gives the First Floor Design Academy a new look
The Zurich-based agency Allink has developed a fresh branding concept with a striking visual identity for the First Floor Design Academy. The new brand identity combines professional expertise with creative drive and gives the training institution a fresh new look after 18 years.
What does the path to a creative profession look like? The preliminary course is an important bridge between compulsory schooling and the creative industry. The First Floor Design Academy has been supporting young creatives in this crucial first step for over 18 years. Now the training center has a new look and a new website from the Zurich agency Allink.
First Floor becomes First Floor Design Academy
The new appearance builds on proven strengths: On the Website black becomes the powerful basis, breaking the industry codes of school websites. In addition to the color scheme, the playful typography serves as a striking branding element and demonstrates the creative use of words and fonts.
"After 18 years on the market and many graduates who we have successfully guided into the design industry, Allink is giving our brand a fresh look with a rebranding and the new website," says Gregor Rott, Head of School at the First Floor Design Academy.
The strategic positioning was also sharpened in parallel with the website: the Academy sees itself as a place where creativity is encouraged in an informal atmosphere - by lecturers from the professional world. First Floor" has become "First Floor Design Academy" - a new name that places an even stronger focus on expertise and professional proximity. In addition to the new name, this practical orientation is also reflected in the expanded range of courses.
Practical training with a taster offer
For the first time, a comprehensive taster program allows interested parties to take a look at various design professions before registering for a preliminary course and find the right profession for them. Real projects and the expertise of industry professionals give prospective designers a realistic insight into their desired profession. The First Floor Design Academy thus offers authentic and unique insights into professional practice and shares its expertise directly with the next generation. Allink supported First Floor in this strategic orientation and makes the increased practical orientation digitally tangible in the new website concept with FAQ subpages.
Responsible at Allink: David Zangger (Creative Director, Partner), Andrea Menzi (Brand Consultant), Jonas Koutrios (Senior Designer), Marko Minic (Developer), Nicolai Spicher (Digital Designer), Johanna Senn (Copywriter). Responsible at First Floor Design Academy: Benno Gut and Gregor Rott (school management).
