200 years of DC Bank: an anniversary campaign with vision
DC Bank is celebrating its 200th anniversary with a campaign created by Komet. The campaign focuses on the cross-generational relationship of trust with its customers.
Since its foundation in 1825, DC Bank has been a reliable partner for customers in the Bern region. As an institution of the Burgergemeinde Bern, its financial contribution helps to ensure that social, cultural, ecological and scientific commitments can be realized.
To mark its 200th anniversary, DC Bank is making a statement with a campaign by komet. The stylishly designed posters, advertisements and films show the bank's customers and its values. The new claim "You, your values and us" is intended to endure far beyond the anniversary year and underline the bank's self-image as a financial institution that connects generations.
The shop window of DC Bank in Bern is a particular focus of attention: here, komet has staged the anniversary with a life-size, golden, spinning bear as part of the 200-year logo. An unobtrusive but impressive symbol of consistency and foresight.
Responsible at DC Bank: Dominique Müller-Bigler, Head of Marketing & Communication Responsible at Komet: Jeff Gerber (CD), Claudio Parente (AD/concept), Daniel Müller (text/concept), Lisa Oppliger (DTP), Corinne Hert (Client Service Director), Christa Zesiger and Claudia Shatri (consulting). Photo and image editing: Rob Lewis Film Production: Maybaum Film Web agency: In Flagranti AG
