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Schweizer Teams feiern sechs Goldpreise. Quelle: zvg
Awards

BCM Awards 2026: Helsana Brings the Grand Prix Home to Switzerland

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Neun Loyalty-Programme stehen im Finale. Quelle: zvg
Awards

Swiss Loyalty Awards 2026: Nine Programs in the Finals

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MarKom

A Home Run on the Fast Break: Nestlé and the NBA Team Up

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Creativity , MarKom

Cannes Lions Rankings Report: Independent Agencies Challenge Networks, Apple Dominates In-House, and KitKat Takes the Podium

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Gaming bietet Marken enormes Werbepotenzial. Quelle: zvg
MarKom

How Brands Score in Gaming

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MarKom

Life with the Mouse: How Logitech’s «Ctrl Tomorrow» Study Falls Short in Measuring Our Control Over Our Digital Tools

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Franz Tretter setzt auf Gamification. Quelle: zvg
MarKom

Gamification in Customer Loyalty: Switzerland Leads the Way

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Strategen wollen vermehrt Geschäftsstrategien mitgestalten. Quelle: zvg
MarKom

The Future of Strategy: WARC Sees Cautious Optimism

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MarKom

PR Suisse Publishes Recommendations for the Use of AI in Communications

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MarKom

The ZFF has set its sights on more

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Zehn Projekte kämpfen um den Mastertitel. Quelle: zvg
Awards

Ten apps are competing for the title of Master of Swiss Apps 2026

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Von Peach spricht in New York. Quelle: zvg
MarKom

Discussed by Peach at Advertising Week New York

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

Posts pagination

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