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Five reasons why YouTube is more effective than TV as an advertising channel

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Mobile search engine advertising makes the breakthrough

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"There's no such thing as the online "eierlegende Wollmilchsau"".

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Where is digital marketing headed? Experts provide answers

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Politicians on social media

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"Mobile advertising must increase"

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What's wrong with online advertising

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Companies between denial and "me-too" herd instinct

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"This knowledge is indispensable!"

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Commuter newspapers highly popular with young people in German-speaking Switzerland

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Mobile commerce: rapid increase in mobile users

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"We reach the profit zone more easily than our competitors".

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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