Commuter newspapers highly popular with young people in German-speaking Switzerland
DIGITAL NATIVES What's important in the world? Almost half of all 15 to 25-year-olds in German-speaking Switzerland find the answer to this question most often in commuter newspapers such as 20 Minuten and Blick am Abend.
Young people in German-speaking Switzerland most frequently inform themselves about current world events via commuter newspapers. 20 Minuten conducted an internal representative study, which was published in the online panel of the LINK Institute for Market and Social Researchg, examined the media usage behavior and image of 20 Minuten in the digital natives target group. In September 2013, 792 15- to 25-year-olds in German-speaking Switzerland who use the Internet several times a week were surveyed.The results show a high level of acceptance of both the commuter newspaper and the digital offering of 20 Minuten. Surprisingly, even more digital natives inform themselves about world events via commuter newspapers than via news portals.Pender newspapers beat TV77% of the 15- to 25-year-olds surveyed in German-speaking Switzerland obtain their information via commuter newspapers (20 Minuten and Blick am Abend), 61% via TV, 54% via radio and 51% via news sites and/or news apps (desktop or mobile devices). 34% say they get their information via paid daily newspapers and 33% via social media.Commuter newspapers are the most frequently cited source among 15- to 25-year-olds (47%) as the first place to find out about important world events. In second place, with 35%, are news sites and/or news apps (desktop or mobile devices).Digital natives: in bed with the 20-minute appThe target group surveyed particularly appreciates the topicality, youthful flair, clarity and entertainment factor of 20 Minuten Print. 20 Minuten Print is rated by 15- to 25-year-olds as, among other things, more likeable, more innovative, more informative, younger and "cooler" than its competitors.20 Minuten's digital offerings (website, app) are rated even better than 20 Minuten Print by the target group surveyed; the 20 Minuten app in particular is very well received by 15- to 25-year-olds. It is also the only news app among the top three apps used by 15- to 25-year-olds first thing in the morning in bed and last thing in the evening before going to bed.Only WhatsApp and Facebook are mentioned even more frequently than the 20-minute app. The 20 Minutes app is therefore the most popular news app among 15- to 25-year-olds in German-speaking Switzerland.
