What's Next Forum 24: Exclusive insights into transformation with AI and XR

Ewa Ming, host and founder of Innovation World Switzerland, explained the long-term vision of the What's Next Forum in a video interview. She sees the forum as a platform that not only promotes exchange between experts, but also encourages innovation through practical examples and concrete use case sessions. The choice of Google as the venue symbolizes the innovative power that the forum aims to convey. Ming emphasized that networking is enriched above all by physical encounters, despite AI support. A central aspect of the forum is to inspire companies to discover new digital possibilities and to focus on successful examples of implementation.

Rolf Jeger on his latest book ChatGPT-40: Ohhhhh!

In the interview with m&k Rolf Jeger from Woima shares his fascination with the latest developments in artificial intelligence (AI). Jeger describes his new book, ChatGPT-40: Ohhhhh!as a reflection of the dynamic development of AI, which is evolving in ever shorter cycles. He is particularly impressed by the possibilities that technologies such as ChatGPT and AI-supported tools such as Adobe Premiere also offer small and medium-sized companies. For him, the question is not whether something is feasible, but where the focus should be placed, as the options are almost unlimited.

On the What's Next Forum 24 from Google, Jeger was impressed by the remarkable diversity of the guests, which stood out from the usual monoculture at industry events. He was particularly moved by the example of an older interior designer who is proactively dealing with the consequences of AI for her profession. Jeger sees great potential for the advertising industry to use AI to make the visibility of creations more efficient and to quickly test creative concepts in different variants - a path that would have been unthinkable in the past.

Rupert Breheny on the creative revolution through AI

Rupert Breheny, founder of Cobalt and renowned AI creative, shared his optimistic view of the future of AI in a video interview. For Breheny, who compares today's AI revolution to the internet era, the strength of this technology lies in its ability to speed up creative processes and make them more accessible. He sees a particularly promising future for AI-supported campaigns in the fashion sector, as implemented by brands such as Mango and G-Star. His appeal to creatives, including those in Switzerland, is to explore AI in a playful way in order to develop new ideas and automate routine tasks. Breheny's vision of a "post-scarcity" society emphasizes the potential for fair wealth distribution through AI.

Linus Hüsler from Apptiva AG on chatbot solutions in customer service

In an exclusive video interview, Linus Hüsler from Apptiva AG spoke about his company's specialization in the implementation of AI-supported chatbots in customer service. These chatbots provide automated responses without the need to manually enter content. Hüsler emphasized that Apptiva relies on a technical team of developers without a sales department or management. The shortage of skilled workers is a challenge, but Apptiva succeeds in attracting qualified talent through an open way of working and development opportunities within the team. Hüsler left the forum inspired and is looking forward to discussions on possible new collaborations.

Roger Oberholzer on the AI avatar "Lucy" and personalized content

Roger Oberholzer, CEO of Metaverse Academy and strategist at Kuble, presented the AI avatar Lucy in an interview with m&k. Lucy can communicate as an AI chatbot in text, voice, mixed reality and augmented reality, opening up new possibilities in customer service and internal knowledge management. Oberholzer explained how AI can be used to customize content so that it is hardly perceived as machine-generated. During the discussion, he emphasized the importance of authenticity and recommended that companies introduce AI in small, easily manageable steps in order to increase efficiency without risk.

Daniel Kalt on increasing efficiency with AI-supported CMS solutions

Daniel Kalt, CEO of CS2 AG, spoke exclusively to m&k about the advantages of AI-based content management systems that enable editors to publish content easily and promptly using a ChatGPT interface. His guiding principle "Keep it simple, but not stupid" shows the goal of integrating AI in an efficient but user-friendly way. Kalt is convinced that this will take the pressure off editors and allow them to concentrate on creative tasks. CS2's CMS system illustrates how AI helps to optimize work processes and paves the way for editors to publish faster.

Panel discussion "The Human Factor in an AI World" on AI in the HR sector

In the panel discussion "The Human Factor in an AI World", which was attended by experts such as Claudia Lässer, Marek Dutkiewicz, Andreia Fernandes and Tom Henan, the focus was on the role of AI in HR. The participants agreed that AI will be indispensable in the future to support data management and strategic decisions. At the same time, they emphasized the importance of empathy and creativity, which AI cannot replace. AI should serve as a tool that relieves HR experts and creates space for meaningful activities. The experts also warned against possible biases in AI algorithms and underlined the importance of a learning organizational culture in order to successfully integrate AI.