Swiss Digital Initiative launches label for digital responsibility
The introduction of the Digital Trust Label is intended to help users better identify trustworthy digital services. Providers of digital applications can use the label to demonstrate their digital responsibility in a systematic and credible manner. Swisscom and Swiss Re have already received the label.
According to the Swiss Digital Initiative, awareness of digital risks and the demand for greater digital transparency and reliability are steadily increasing. Digital responsibility and digital trust would be among the new requirements for companies to remain competitive. The market leaders of the future are organizations that actively assume digital responsibility. They put theoretical principles and principles into practice.
The Digital Trust Label was developed in Switzerland with a special emphasis on the user perspective. According to SDI, the label offers organizations the opportunity to demonstrate their commitment to digital responsibility.
The Digital Trust Label shows the trustworthiness of a digital application, such as a website or app, in a clear language that everyone can understand. "Similar to the organic label and the nutritional value table for the analog world, the Digital Trust Label serves as a seal of trust in the digital world," explains Doris Leuthard, President of the Swiss Digital Initiative Foundation.
The digital applications are tested against 35 criteria in four dimensions: Security, Privacy, Reliability, and Fairness to users, which includes information about the use of automated decision-making processes. The set of criteria was created by a Label Expert Committee led by the Swiss Federal Institute of Technology Lausanne EPFL and further developed based on feedback from several public consultations. The criteria developed serve as the basis for an independent review.
