YouTube.ch turns ten
YouTube.ch has been around for ten years—and the number of local creators is growing. It wasn’t until the switch to the Swiss «.ch» domain in 2013 that both the domestic creative sector and the advertising industry were able to fully leverage YouTube for communication, creativity, and monetization.
On the occasion of the 10th anniversary, YouTube creators from all over Switzerland met on Thursday in Zurich at the invitation of Google to celebrate together, network and gain insights into current YouTube trends. In addition to a panel discussion with various video creators and a knowledge transfer on "YouTube Shorts", the focus for the 30 or so participants was on personal exchange with the other creators.
Ten years of YouTube.ch
Google Switzerland Country Manager Christine Antlanger-Winter on the anniversary: "Since the launch of YouTube.ch in the first half of 2013, we have achieved a lot and the local 'YouTube Creator' scene has developed positively. More than 3,000 channels from Switzerland now have more than 10,000 subscribers - a respectable year-on-year growth of 15 percent. Creators are making a significant contribution to the fact that today around 6.5 million people in Switzerland already use YouTube every month."
Versatiles Creator existence
The Swiss YouTube community is diverse. The two YouTube creators from saturday.and.sunday summarized their motivation to get involved with YouTube.ch at the event on behalf of the community as follows: "With just one video on YouTube, we have already earned 1,700 Swiss francs without having entered into a cooperation with a brand. Simply because YouTube is the only platform in Switzerland that has understood that we, as creators, are partners of the platform and not simply consumers. YouTube understands that the platform is also relevant thanks to creators like us, and it therefore also pays compensation for the work behind a video. At the same time, YouTube allows us to do what we enjoy. We can put up long videos or super-short clips like YouTube Shorts. Also thanks to the versatility of this creative platform, we stay exciting, gain new followers, and can reach an audience all over Switzerland and far beyond from our living room, so to speak."
Facts and figures about YouTube in Switzerland
| 6.5 million | People who use YouTube in Switzerland per month**. |
| 2.5 million | Users:inside who stream YouTube on their TV sets in Switzerland (Connected TV)**. |
| >15 % | Year-on-year increase in YouTube channels with revenues of more than CHF 100,000*. |
| 20 | Channels with >1 million subscribers (more than +10 % year-on-year)*. |
| 450 | Channels with >100,000 subscribers (more than +20 % year-on-year)*. |
| 3.000 | Channels with >10,000 subscribers (more than +15 % year-on-year)*. |
| 90 % | Share of playback time of video content produced by channels from Switzerland that is attributable to foreign countries*. |
* Status: December 2022
** Status: December 2021
