Wecatch for Coop
The Zurich-based creative agency Wecatch, in collaboration with Coop, has conceived and produced a video that brings to life a product’s journey from the initial idea to the store shelf.
Together, a creative storytelling concept was developed that authentically depicts the entire process of creating a new product and focuses on the people whose expertise makes every step possible.
The production takes the audience on a journey - from the very first idea, through the many professions that work together along the value chain, to the finished product. It shows how ideas take shape, how teamwork brings products to life and how there is a whole world of passion and expertise behind every Coop product.
The example of "Mate Glacé" shows how all elements interlock from the first innovation meeting to product development and packaging design through to marketing and sales - and how a refreshing product is created from a vision. And the highlight: no actors were used at all for the video - instead, only real Coop employees from the respective professions who are actually involved in such processes appeared in front of the camera.
The video makes a contribution to Coop's employer branding. It gives a look behind the scenes, presents the variety of job profiles and shows how a wide range of talents work together to achieve a common goal. In this way, Coop not only underlines the quality of its products, but also its attractiveness as an employer for specialists in very different areas.
Responsible at Coop: Flavia Huwyler (Team Leader Employer Branding), Alexandra Moser, Purchasing Product Manager Glace Coop, Maja Riegler (Project Manager Corporate Content). Responsible for
Wecatch Creative Agency: Delia Guerriero (design direction), Kevin Casado (consulting), Vivien Condrau (graphics), Luca Zurfluh (director), Raphael Föhn (camera).
